GARCIA-SALIRROSAS, E. E. Conceptual framework of viral marketing: a review of the literature of the last years: Marco conceptual del marketing viral: una revisión de la literatura de los últimos años. Global Business Administration Journal, [S. l.], v. 4, n. 1, p. 18–27, 2020. DOI: 10.31381/gbaj.v4i2.2890. Disponível em: http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2890. Acesso em: 25 abr. 2024.