Advertising system by proximity through bluetooth Technology as a strategy to increase sales in The company luicam touch exclusive

Authors

DOI:

https://doi.org/10.31381/perfiles_ingenieria.v2i11.411

Keywords:

Bluetooth, advertising, sales

Abstract

This paper presents proximity advertising using Bluetooth technology for mobile devices and issues that imply the implementation of this strategy to support the sale of products and services in general. For this purpose, Luicam Touch Exclusive has been considered as the study case. Now, this company uses various advertising strategies aimed to support the sale of their clothing. This text describes, in detail, the advantages offered by Bluetooth technology in everyday life as well as the implementation of the project.

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Author Biographies

César Bustíos Benites, Universidad Ricardo Palma, Lima, Perú.

School of Computer Enginee.ring, Ricardo Palma University

Hugo Froilán Vega Huerta, Universidad Nacional mayor de San Marcos, Lima, Perú.

Professor at the National University of San Marcos - Lima - Peru.

References

Arnold, J., Lurie, I., Dickinson, M., Marsten, E. y Becker, M. (2009). Web Marketing All-in-One Desk Reference for Dummies. s/l: Wiley.

Coleman, D. y Westcott, D. (2009). CWNA Certified Wireless Network Administrator Official Study Guide: Exam PW0-104. s/l: Wiley.

Fernández, E. (2004). Conocimientos y aplicaciones tecnológicas para la dirección comercial. s/l: Esic Editorial.

Gehrmann, C., Persson, J. y Smeets, B. (2004). Bluetooth Security. s/l: Artech House

Le Bodic, G. (2005). Mobile messaging technologies and services: SMS, EMS, and MMS . s/l: Wiley.‎

Steinbock, D. (2007). The Mobile Revolution: The Making of Mobile Services Worldwide. s/l: MPG Books.

Thompson, T., Kline, P. y Bala Kumar, C. (2008). Bluetooth Application Programming with the Java APIs Essentials Edition. s/l: Morgan Kaufmann.

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Published

2016-11-23

How to Cite

Bustíos Benites, C., & Vega Huerta, H. F. (2016). Advertising system by proximity through bluetooth Technology as a strategy to increase sales in The company luicam touch exclusive . Engineering Profiles, 11(11), 115–132. https://doi.org/10.31381/perfiles_ingenieria.v2i11.411

Issue

Vol. 11 No. 11 (2015): Perfiles de Ingeniería

Section

Artículos Originales

License

Copyright (c) 2016 César Bustíos Benites, Hugo Froilán Vega Huerta

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