► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020

Abstract

The objective is to generate a marketing proposal that encourages the export of colored native cotton
blankets made by CITE SIPAN artisans to the German market. The hypothetical-deductive method was
used and the results indicated that the artisans of the CITE-SIPAN expect to be able to export their
products but require follow-up due to the lack of knowledge of the tools necessary for export, while
market research indicates that according to the In charge of retail in the city of Hamburg, Peruvian
native cotton blankets will have acceptance and may be distributed if the minimum requirements are
met. It was determined that the marketing proposal must meet the requirements of the German market
in the area of promotion and distribution if it encourages artisans to export blankets made of colored
native cotton.