CULTURE OF INNOVATIVE THINKING IN ORGANIZATIONS FACING THE COVID-19 PANDEMIC

Abstract

The pandemic situation produces sociocultural changes and new business
paradigms. The culture of “Innovative Thinking” is key to the development of
solution proposals in the face of a crisis scenario. This work seeks to demonstrate
the relevance of this concept in organizations in the face of the pandemic
For the same, a review is made of the competence of “Innovative Thinking” in
society and business. It is used for its impact for the study, training and business
strategic planning. This concept is broken down into the elements of Diagnosis,
Research, Concept and Planning (DICP Method).
It is validated through the gaze of key executives from the state, social, private,
educational and union sectors; that allows us an overview of the context.