he THE IMPORTANCE OF COMPETITIVENESS AND ITS INFLUENCE ON THE PROFITABILITY OF ORGANIZATIONS. CASE STUDY OF A FOOTWEAR FACTORY

Abstract

The main objective of this research is to quantitatively demonstrate the degree of association between competitiveness and profitability in organizations. To this end, a bibliographic review of the theoretical aspects and research that encompasses both variables was carried out. In addition, an organization dedicated to the production of footwear located in the city of Lima, Peru, was taken as the object of study, from which quantitative data was extracted from its processes through the documentary review technique. The data extracted corresponds to competitiveness in its dimensions of quality, productivity, production costs and sustainability. In the same way, data related to profitability was extracted in its dimensions of sales, contribution margin and profit margin. With these data, a correlation study was carried out that validated the hypothesis raised and the theoretical bases in this article. Finally, it was possible to determine the type and degree of association between the competitiveness and profitability of the footwear sector organization, and then provide recommendations on these results