Vol. 4 No. 1 (2020): GLOBAL BUSINESS ADMINISTRATION JOURNAL

Global Business Administration Journal, es una publicación de la Escuela Profesional de Administración de Negocios Globales -- Facultad de Ciencias Económicas y Empresariales de la Universidad Ricardo Palma. Es una publicación semestral y está sometida a arbitraje.

DOI: https://doi.org/10.31381/gbaj.v4i2

Published: 2020-07-12

Full Issue

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Editorial

The internationalization, access and challenges of scientific journals

David Esteban Espinoza

1-2

Artículos Originales

Competences of the administrator’s graduate profile in a global context, a review of the literature Competencias del perfil de egreso del administrador en un contexto global, una revisión de la literatura

Carlos Francisco José Tassara Salviati

3-9
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Human capital effects on business organizations: econometric estimates for new businesses and exports

Marlit Marín Hernández, Edwin Arbey Hernández García

10-17
Conceptual framework of viral marketing: a review of the literature of the last years Marco conceptual del marketing viral: una revisión de la literatura de los últimos años

Elizabeth Emperatriz Garcia-Salirrosas

18-27
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Español

Joaquín Franco, Mayanín Asunción Sosa Alcaraz

28-40
Expectations of the user of mototaxi services for the promotion of receptive tourism in the city of Tarapoto

Jose Joel Cruz Tarrillo, José Tarrillo Paredes, Carmelino Almestar Villegas

41-49
► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020

Frank Diaz Caro

50-61
Canadian market access requirements for black maca cookies

Fabiola Milagros Cespedes Rosales, Nadia` Doris Benites Jares, Erick Carlos Huallpatuero Ramos

62-70

Artículos de opinión

How to write experimental scientific researches and publishing thesis as an article

Raúl Ishiyama Cervantes

71-74
The market for the provision of real estate management services in metropolitan Lima

Rafael Mauricio Ramirez Arroyo

75-79
El consumidor latinoamericano

José París

80-88

Carta al Editor

Relevant aspects to promote innovation in small businesses RELEVANT ASPECTS TO PROMOTE INNOVATION IN SMALL BUSINESSES.

Elizabeth Emperatriz Garcia-Salirrosas

89-90

Vol. 4 No. 1 (2020): GLOBAL BUSINESS ADMINISTRATION JOURNAL

Full Issue

Editorial

The internationalization, access and challenges of scientific journals

Artículos Originales

Competences of the administrator’s graduate profile in a global context, a review of the literature Competencias del perfil de egreso del administrador en un contexto global, una revisión de la literatura

Human capital effects on business organizations: econometric estimates for new businesses and exports

Conceptual framework of viral marketing: a review of the literature of the last years Marco conceptual del marketing viral: una revisión de la literatura de los últimos años

Español

Expectations of the user of mototaxi services for the promotion of receptive tourism in the city of Tarapoto

► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020

Canadian market access requirements for black maca cookies

Artículos de opinión

How to write experimental scientific researches and publishing thesis as an article

The market for the provision of real estate management services in metropolitan Lima

El consumidor latinoamericano

Carta al Editor

Relevant aspects to promote innovation in small businesses RELEVANT ASPECTS TO PROMOTE INNOVATION IN SMALL BUSINESSES.

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